Beginning next year, Waiakea, the company that markets eco-friendly Hawaiian volcanic water, will begin using the first plastic bottles that are completely degradable. The bottles are produced using TimePlast, the only patented additive that allows for the nano-degradation of plastic. It reduces plastic’s lifespan from 1,500 years to about 15 years. Waiakea already uses 100% recycled plastic in its bottles. They will be the first company to use the additive TimePlast. The polymer turns plastic into a degradable carbon-based wax. The process took 5 years and over 1,200 tests to develop.
In all its processes the environmentally-conscious Waiakea bottled water company follows “Malama i ka ‘Aina,”, a Hawaiian tenant which means “care for the land.” It guides their production, packaging, marketing and use of the profits generated. Waiakea Water has adopted a business philosophy called Triple Bottom Line which considers the social and environmental impact of the company’s activities in addition to its financial growth. Waiakea uses only environmentally sustainable processes and practices that do not damage the Earth.
In addition to working in harmony with the environment, Waiakea Water seeks to have a positive impact on people worldwide through its charitable efforts. Working with Pump Aid, for every liter of water Waiakea sells the company donates 650 liters to communities in need. So far, Waiakea has donated hundreds of millions of gallons of water along with their other charitable activities. The company’s continued success proves idealism and good business practices can work hand in hand to produce grand, impactful results.