Steve Lesnard: The Two Most Important Principles of Production Marketing

The evolvement of technology has introduced not only new methods of connecting ourselves with people but new mediums as well. The opportunities, although containing a plethora of benefits can also harm a company when not used properly. Often companies who are successful will first listen to their consumer and therefore are able to better highlight the value of their product through a marketing campaign. Steve Lesnard, one of the most sought-after brand consultants in the world is today sharing with us the two principles to follow the next time your company is getting ready to introduce a product to the market.

Principle #1 ”Keep it simple to make it memorable.”

Walt Disney always said that one should always get the storyline right. What this means according to Steve Lesnard is that a great product introduction will always highlight a clear benefit of the product. Although this sounds easy, the fact is taht most companies make it look easy. A great example of this comes from Apple when they first introduced the iPod. The ad could have listed out all the benefits of the device, but they simply went with the slogan “10k songs in your pocket”. The message was simple and articulated a clear benefit of the product to their consumers.

Principle #2 “Bring it to life to make it real.”

Steve Lesnard’s second principle revolves the experience that your customer will receive when they interact with your product. A few of the questions that must be asked before choosing your storyline are, How does it look on your body? What does it do? How would you use it? Consumers can answer their own questions by introducing videos that have real people using your product. A great example of this was seen by outdoors accessory company YETY during their YETI cooler introduction. Placing the product in the hands of ambassadors, customers are then able to see how everyday people could use the product.


Matthew Fleeger: the Entrepreneur and Tycoon who’s taking the Family Business to Greater Heights

Matthew Fleeger is both the president and CEO of Gulf Coast Western LLC, which is located in Dallas, Fort Worth Area. This is a company that deals with domestic oil and gas reserves. The company collaborates with other investors in the oil and gas industry where they bring in their resources and experience to help steer the industry forward. All investors are well informed about the risks and benefits that come with the business. Fleeger has been the CEO of GCW since 2007. He went to Southern Methodist University where he studied BBA, Finance, and Marketing and graduated in 1986.

Under his leadership, the company has been doing well. They look for enterprises that have good and high returns and very minimal risks. The company attributes their success to their accredited partners, with whom they have had very transparent relationships over the years. The company is also operational in Mississippi, Louisiana, Texas, Oklahoma, and Colorado. GCW owns 13 producing wells, 140 defined drilling locations with over thirty million barrels of oil. It is partnering with Orbit Gulf Coast Exploration, Orbit Energy Partners, Dallas-based Northcote Energy Ltd and others.

Recently, Gulf Coast Western got into a contract with Warhorse Oil and Gas. Some part of the agreement was that gulf coast western will be operating many of the development wells and the acquired producing wells which include, Zachry Exploration, Endeavor NG, LLOX, Union Gas as well as Neumin Production.

Matthew Fleeger also founded MedSolutions Inc, which deals with transportation and treatment of medical waste, produced by healthcare companies. Again, he helped found two enterprises; Palm Beach Tan and Mystic Tan. Both of them have a revenue of a hundred million dollars. Fleeger is also involved in philanthropic activities. The well-known tycoon and entrepreneur recently teamed up with an 11-year-old Sadie Keller, who owns the north Texas-based non-profit organization called the Sadie Keller Foundation. Together they provide support for children battling with cancer and their families too.

Tim Ioannides Saves Lives With Dermatology And Entrepreneurship


Most of us hope that we might be capable of true heroism. We wonder if we’d be able to save a life if the situation demanded it. Or even if we’d be able to rise up to the occasion if a loved one fell ill and needed a caregiver. But few people take that desire and turn it into a life plan. And we often have the wrong idea about the people who do really push to save lives.


Tim Ioannides is one such person. And he might not be what people expect when discussing lifesaving heroes. Tim Ioannides is an entrepreneur and a dermatologist. And he’s also someone who’s devoted his life to saving people.


In addition to his commitment to the Treasure Coast as a physician, Dr. Ioannides extends charitable support to many local organizations. He also plays an important role in educating future dermatologists in dermatologic surgery and reconstructive surgery as a Voluntary Associate Professor at the University of Miami School of Medicine.


Tim Ioannides started out by studying at the University of Miami School of Medicine. His progress to becoming a dermatologist progressed in the same way as most of his peers. But there was one particular moment that changed his perception. It’s a standard practice for new doctors to work under a more experienced eye for a while.


But Tim Ioannides noticed something about the standard way of doing things which he wasn’t happy about. Ioannides saw that there wasn’t much in the way of actually saving lives.Skin cancer kills about seven thousand people in the US every year. And the most terrible thing about the statistics is how easily most of them could have been saved. People’s chances for a successful treatment are very high if it’s started early enough. But the longer it remains undetected the worse someone’s chances. See Related Link for more information.


Ioannides knew that his education in dermatology could help him fight against those statistics. But it wasn’t going to happen if he stuck to the standard path. So he kept that hope in his heart when he finally started his own practice.


Ioannides’ devotion to saving lives quickly turned into real world results. As news of it spread, so did the amount of people looking to him for help. And that turned into spreading out into five locations so that he could better serve the community. With all of his practices centered on his high standards for health and compassion.


The end result is a perfect example of what compassion can accomplish. A drive to help people hasn’t just allowed him to save someone’s life. It’s allowed him the opportunity to constantly save lives.


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Mind, Body, And Soul: Academy of Art University

The Academy of Art University in San Fransisco, California is creating and nurturing complete students. They understand that what is established in other schools is a divisive culture that hinders the student’s potential and growth. The culture I’m speaking of is the outdated formula of athletes vs the intellectuals. Why limit yourself? What’s best for the student and bears fruit is to combine mind, body, and soul.

ART U Urban Knights

They currently have 16 sports teams involved in the Pacific West Conference and NCAA Division II sports division competition. They participate in soccer, tennis, track & field, basketball, volleyball, golf, and much more. Contact the school for a full list of all the sports activities they offer.

The Benefits Of Sports And Art

Weaving the best of both worlds becomes streamlined when we understand the similarity of the two. Here are the most powerful elements:


The ability to work with other people is a must, no matter how good you are at completing your goals alone. Working in a team environment allows your goals to be met more efficiently. You can tackle large projects quicker and expedite your learning and growth.

Absorb And Utilize Criticism

When you’re in the middle of a game or task you might make a mistake. Acknowledge the mistake, pivot in your plan of attack and make the adjustments necessary. Most importantly, learn from the situation and understand that experience is the best teacher.

Mastering Time

Practice, practice, practice, will enhance your speed and proficiency in the sporting world. Don’t lollygag, procrastinate, or put off tomorrow what you can get done today. Create a daily to-do list and get yourself a calendar to mark important dates and events. If you have a syllabus strive to stay ahead of the class.

Vocabulary and Communication

The right words at the right time can make all the difference. It’s just as important to listen as it is to get your point across.

Arranging Your Life

Before you begin a game or any scholastic task you must be organized. Knowing where everything is without thinking about it makes any process better. Predetermined systems beat chaos.

Ambitions Of A Artist

You must have the drive, even if you don’t yet have the vision. As you develop into who and what you want to be, ambition will be your fuel to carry you into the future.

Don’t limit yourself or allow yourself to be put into a box that others define. Become the complete student heading into a bright future and career with the Academy of Art University.

Mark Holyoake, The British Investor, Ceases To Work As A Board Member At Iceland Seafood International


Mark Holyoake is a skilled investment expert with acumen for spotting potential investments. He invested in Iceland Seafood International in 2010. He acquired a large number of shares that allowed him to have a controlling stake within the corporation.


Holyoake has also been actively involved in the acquisition and development of other overseas fisheries corporations. Additionally, he was a board member at Iceland Seafood International.


In a recent article with Iceland Monitor entitled “British Investor Mark Holyoake Withdraws From Iceland Seafood”, talks about British investor Mark Holyoake stepped down from the board of Iceland Seafood International earlier this month. He says that the timing is right to withdraw from the board, despite the fact that he will continue to hold a large share in ISI.


Mark Holyoake said that he felt it was the right time to withdraw from the seat. Nonetheless, he still has a controlling stake within the firm. The company has registered significant changes under his tenure.


While acquiring a controlling stake in 2010, Holyoake noted that the market was different. Although he is stepping down, he is confident that the company has been left under the leadership of able individuals such as Bjarni Armannsson who is the newly appointed chief executive officer of Iceland Seafood International. The current team at Iceland Seafood International is determined to implement policies that will foster excellent customer experience. Go To This Page for related information.


Mark Holyoake served alongside Helgi Anton Eiriksson and Benedikt Sveinsson who served as the chairman. Although the economy of Iceland Seafood International was unstable in 2010, Mark Holyoake and his counterparts focused on the strengths of the company to build on its initial success. ISI then acquired other companies that were in the fisheries industry.


The company also focused on adding value to its products. ISI registered a gradual increase in its profit margins. One of the strategies that have led to the growth of Iceland Seafood International includes controlling the product from the source. Mark Holyoake also thanked Mr. Benedikt Sveinsson for working with him and guiding him throughout the managerial process. Mark Holyoake acknowledged his contribution to the development of the company.


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The Success Of Richard Liu Qiangdong



Richard Liu Qiangdong has built a successful career in the world of business. Qiangdong is the founder, and CEO of one of China’s leading companies – Qiangdong has built a very successful company and as a result has an estimated net worth of more than twelve billion dollars.


Richard Liu has built a reputation as being an entrepreneurial genius who is savvy and intuitive. Today his company serves more than one hundred million people. They are one of the world’s leaders in utilizing new technology.


Liu Qiangdong grew up in China’s Jiangsu province. From a young age he watched his parent model the values of hard work and education. He soon found himself studying at the Peoples’ University of China. He would soon go on to earn his degree in sociology. Richard Liu Qiangdong realized that he need a variety of skills to be successful in business world. He went on to teach himself coding and computer science. These skill would be very important to him in the near future.


Liu Qiangdong’s first job was working with Japan’s Life. This company is one of the world’s leading suppliers in naturals supplements. Richard showcased his computer skills within the company and soon worked his way up to Director of Computers. Despite this success Qiangdong felt called to begin his own business.


He established 360Buy, his own small business in Beijing. The company became known as China’s Technology Hub. The company prided itself on providing excellent customer service along with utilizing technology to help businesses. In just a short time the company became very successful, opening twelve different brick and mortar locations.


Things soon changed after a SARS outbreak impact the area.


In 2003 a SARS outbreak changed life in China. Liu was forced to change his business approach. Overtime he closed all of his store location and move to an online model. Qiangdong was able to survive the change and continue his success. Today the company is known as is one of the most successful online companies on the planet. even provides same day delivery with the world’s largest fleet of drones.


Liu Qiangdong has also been recognized by the “Business of Fashion Top Performing Businessmen of 2018”. An award that is very well deserved by Richard Liu Qiangdong. It is a reflection of his consistency and excellence in his business.



What’s on Boraie Development’s Menu?

The Aspire apartments in New Brunswick is the first stop you need to make in your stay in New Jersey. The luxury apartments were developed by Boraie Development, a real estate firm with a 30-year track record of great properties in New Jersey. The visitors of Aspire, New Brunswick, have especially not failed to express their delightful stay in this luxurious apartment. From the clean but also very quiet environment which is not expected around a city to their impeccable service to their customers, the Aspire apartments with a team of caring and helpful staff, have made their guest’s movement and acquisition of a place to live in New Jersey less strenuous.

Why Aspire?

Aspire is undoubtedly one of the great works born out of the partnership between Shaq and Boraie Development. Let’s talk about what makes The Aspire on the top menu of Boraie Development in New Brunswick. First, it’s a stone’s throw away from the train station, making it easier for visitors to get around the city. It also has an indoor parking space. Talk about a well-fitted gym and yoga space. At the lobby stands a doorman 24/7 and at the rooftop, a sundeck giving you that view for the city with a garden and barbecue space.

How Gino Pozzo Changes The Game

The owner of Watford FC, Gino Pozzo has been a well talked about man for quite some time now. That’s because of his talent for taking lackluster teams and making them something to talk about, especially in their own home countries. Essentially making him a sort of house flipper but for football clubs. Coming from the Pozzo family who are known Football enthusiasts, Gino comes out as somewhat of a family prodigy as he has successfully masterminded his family’s scouting model. A model that has successfully groomed clubs for the better since back in 1993 when Gino Pozzo joined Udinese and ended up turning the club around.

In 2009, when in Barcelona, Gino was the main man when it came to the Pozzo family acquiring Granada FC during a time when the club was facing massive debt and a struggling career. After the club’s acquisition by Pozzo and give Gino direct influence over the club’s operations and such, they went from Segunda B to Primera Liga in about two years, adding another accomplishment to Gino’s name.

In 2012, the Pozzo family acquired Watford FC, another club deep in debt and have been stuck in a lower division and struggling since the 1980s. Pozzo approached Watford with big hopes, claiming this to be his family’s best future project as they’re focusing on a long-haul for Watford FC and trust that there will be great success with the organization because they see great potential in it. Four years later, Watford FC found themselves rising from the Fourth Division up to the Premiere League, currently the most prestigious football league.

Gino Pozzo has come on to the field of FC management with a new, improved gameplan than the usual tactics and he will most likely continue to flip football clubs for the better.

Richard Liu Secret To Creating A Multi-Million Dollar Company


Richard Liu created, where he also functions as the CEO. Richard Liu Qiangdong grew up in China where his parents worked hard to provide him with an education and instill values during his early life. After completion of school, he wanted to elevate his career and think beyond boundaries. The first place he got hired was at Japan Life which was a health-related company. There, he served different roles for two years as director of business and computers. Following which he chose to concentrate on computer sciences and teach himself how to code. Liu realized the market was getting competitive, so he had to learn more skills to march with other candidates in his field of interest.


In 1998, Richard Liu Qiangdong followed another cause. He decided to create his own company, as mentioned earlier. It is interesting to note that the name of the company was inspired by the girlfriend. It was a small retail shop which would eventually grow into a multi-million dollar company. Read This Article for more information. specialized in selling computer parts. Richard Liu saw the importance of setting himself apart from his competitors. Therefore, he sold to his clients only authorized products. This method enabled him to earn respect and from his clients and potential customers. The quality of his products and services was not matched with other companies. This is how Richard Liu saw a gap in the market and sort to take advantage and benefit himself and others. He has continued to form partnerships with other companies which share the same goals.


As a business owner, Richard Liu Qiangdong utilized the power of the online world to reach more clients. He was able to switch from physical to online stores. Clients who purchase from his online store are able to find what they want because of the easy to use interface. The site receives a billion visits monthly. His company, utilizes technology to solve problems such as shipping problems. Despite the company’s success, he still remains present in the daily operations and technology production. rapid growth has been ranked with one of the world finest, Alibaba.


Visit his online store on

Earth Day festivities At Grace Farms



In line with their mission to preserve nature, wildlife, and the environment, Grace Farms celebrates Earth Day Festivities every year. It is a time to look at the progress that they have made and how they have impacted on the environment.


The president and chair of the foundation Sharon Prince often hosts several people who have interests in the initiatives. There are many reasons you should attend these festivities. First of all, they are always free and open to the public. In addition to that, they will leave you with useful insights when it comes to conservation.


They are family friendly activities


When organizing Earth Day festivities, Sharon Prince Grace Farms focuses on activities that are family friendly. Therefore, if you have a spouse and kids, you can always bring them along so that they enjoy some o the activities. You will notice that they are divided in various categories and that they are hosted on different locations in the community center. Therefore, everyone has a chance to choose the activities that they would like to engage in.


A chance to interact with nature


Do you love interacting with nature? When you attend the Earth Day festivities are Sharon Prince Grace Farms, you will experience some of the things that you have never seen before. You will see some of the indigenous plants species that people have forgotten about. In addition to that, the center gives a chance to see countless species of birds, and to visit the rivers where fish abound.


The whole idea behind the restoration of Grace Farms was spearheaded by Sharon Prince, a graduate of MBA and BBA. She studies at the University of Austin, and has been involved in many conservancy activities.


Away from conservancy, Sharon is known for her role in the fight against social vices such as exploitation of children, violence against women, and trafficking of humans.


She is also involved with Next Generation Nepal, which is a charitable organization that helps reunite victims of child exploitation with their families.


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